Bill Brace

Board Member

Chief Marketing Officer, and Executive General Manager for Jared and Services

Bill Brace has been Chief Marketing Officer, and Executive General Manager for Jared since September of 2018 and added responsibilities for the Services business unit in 2020. He has overall P&L responsibility for Jared, including merchandising, marketing, e-commerce, planning and allocation. As Chief Marketing Officer, Bill is responsible for Marketing Insight and Research, Innovation, Data Analytics, Content Development, Media Buying and Customer Experience. Leveraging his extensive brand strategy capabilities and experience, Bill oversees both strategic and creative oversight for the banner differentiation and integration for our OmniChannel strategy. For Services, Bill leads the growth and development of high-margin warranty and repair business and the innovation program to create a complete suite of services that improve the jewelry ownership experience and lifetime value of our customers. 

Prior to Signet, Bill served nearly 30 years at Procter & Gamble, Co., where he held a wide range of executive leadership responsibilities and created enduring growth successes on billion-dollar brands and consumer-centric strategies and successful execution.

Bill holds a Master’s in Business Administration from the University of Iowa and a Bachelor of Science in Electrical Engineering from Montana State University.

Bill serves as the Head of the Marketing Committee for Diamonds Do Good.

Our Board & Staff