Catherine Sarr

Board Member

Designer, Almasika

Born in Paris to Beninese parents, Catherine’s passion for jewelry led her to venture to London after completing a Master’s degree in marketing at the Université Paris XII. There she worked for various luxury brands promoting craftsmanship from around the world, including several years spent at the heart of the diamond and fine jewelry industry at DeBeers Group and Love Gold, the initiative from the World Gold Council. Catherine was guided by the philosophy of finding what she had in common with others she met and her own West African heritage. She melded this and more into her brand Almasika that she launched in 2014 at the legendary Colette boutique in Paris. “I have rooted Almasika in art, design and culture.” A sculptural simplicity of design, in Le Cauri Endiamanté and Berceau collections, is offset by symbolism.

Since she launched her collection the jewels have been worn by any number celebrities out on the town or in photo spreads. Just a few of the many include Alicia Keys, Zoë Kravitz and Issa Rae.

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