Lita Asscher is the President of Royal Asscher of America. Upon joining Royal Asscher, Ms. Asscher designed the first Royal Asscher jewelry collection that debuted in 2005 in the Netherlands. Since 2005, Ms. Asscher has been responsible for debuting six major international jewelry collections in the United States. In 2006, Ms. Asscher made an international move to head up the United States office of Royal Asscher and has since overseen the design, marketing, and product development of Royal Asscher in the United States.
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