Issue No. 12 | Fall 2019

What's New with Diamonds Do Good?


Instagram takeovers are a great way to showcase the Diamonds Do Good message with your customers. Over the course of a week, we will upload curated posts and stories to your brand's Instagram account

We recently had the opportunity to takeover the American Gem Society's Young Titleholders Instagram account for a week to show AGS YT's how they can spread the Diamonds Do Good message to their customers.

Diamonds Do Good Video Library

Second in Series of Diamonds Do Good Videos highlights employment in Botswana

Garnering millions of millennial impressions on YouTube

Real Stories. Real Diamonds. Real Impact.


Your customers could win a trip like no other!

We're sending one lucky couple to Canada to see first-hand the real impact of natural diamonds on the country.
Could your brand's diamond be on the finger of our next winner?


Winning couple with Helzberg Diamond visits Botswana, learns real impact of natural diamonds

Last year, D.E.F. launched its first-ever millennial targeted contest under its Diamonds Do Good banner, calling on newly engaged and married couples with an itch for adventure to get creative and share their bling.


Winners Robyn & Austin shared how Robyn‘s gorgeous natural diamond ring, purchased at Helzberg, is a symbol of their eternal love and commitment to each other. The couple was flown to Botswana this summer to experience first-hand the positive impact natural diamonds have had on the country.

Contest winners, Robyn & Austin got engaged in Albuquerque, New Mexico at a hot air balloon festival.

"We went in without knowing much about the diamond industry at all. We loved hearing about and seeing the whole process!"

They enjoyed a 4-day Chobe ‘Off the Beaten Track’ Safari, truly immersed in Botswana’s natural beauty.

Diamonds Do Good Spotlight Stories

Dharmanandan Diamonds Uses River Linking to Help Nearly 40,000 Farmers in Gujarat Amidst Water Shortage in India

GIA Gem Guide Delivers
Education, Social Return
to Artisanal Miners.

How the Diamond Empowerment Fund is Supporting Youth Impacted by HIV/AIDS in Botswana through Prince Harry co-founded charity, Sentebale

KP Sanghvi: Empowering Women
and Encouraging Independence
in Indian Society

Diamond Empowerment Fund Beneficiary Update

2019 Sees Largest Giving Increase in 8 Years

Granting $470,000 to nine beneficiaries across three continents

Nancy Orem Lyman, Executive Director, Diamond Empowerment Fund with Science and Physics Teachers and Krupaliben Shah, Principal, at Ambaba Girls School, Surat, India.

This year also marks a first-time grant focused on a STEM (Science Technology, Engineering and Mathematics) program for high school girls at the Ambaba Girls School in Surat, India, where nine out of 10 natural diamonds are cut and polished.

In addition to this new beneficiary, The Diamond Empowerment Fund also continues to support higher education in India via Veerayatan, in western Gujurat.

In Africa, grants are being given in Tanzania to support girls education via the Flaviana Matata Foundation and the Graca Machel Trust; in Botswana, through higher education scholarship support of the Botswana Top Achievers Program, as well as empowering youth afflicted with HIV through Sentebale; while in South Africa, graduate students are supported through the Mandela Institute for Development Studies.

In the Northwest Territories of Canada, technical training scholarships for diamond industry jobs as well as entrepreneurship studies will again be given to youth from indigenous communities through the Mine Training Society.


Khotso Selialia from Lesotho has been awarded the Diamond Empowerment Fund Scholarship through the Mandela Institute for Development Studies. He will be pursuing a two-year Master of Science Degree in Information Technology (MSIT) at Carnegie Mellon University in Rwanda.

Student Scholar Shines

Botswana Top Achiever addresses the crucial role of diamonds in her country.​

“This [scholarship] is not just college tuition. To my country, Botswana, it is an investment in its human capital and evidence of the positive impact of diamonds.”

Moratwa Chamme is a Botswana Top Achiever who has just completed her studies at Stanford University where she majored in Management Science and Engineering with a concentration in Operations, Technology, and Policy. Post graduation Moratwa has returned to Botswana to work in investment management and later take time o to pursue her MBA.


Co-founded by Prince Harry in 2006 Sentebale supports youth whose lives have been impacted by HIV/AIDS. ‘Let Youth Lead’ is an advocacy program providing young people with a platform to voice the challenges of youth living with HIV in Africa through summits, round-table discussions, organized activities & more.

“Sentebale has allowed me to express myself. . . If we are put at the center, it means that we get to communicate the different issues surrounding HIV and how best we can bring solutions.”

– Sekgabo Seselamarumo, 

Sentebale ‘Let Youth Lead’ Ambassador

Botswana President attends 2019 Diamonds Do Good Awards

We were honored have
H.E. President and First Lady Masisi
join us at the
2019 Diamonds Do Good Awards in Las Vegas.




Luxury Jewelers Resource Group


“[I dedicate this award] to the people of Yakutia, one of the coldest regions in the world, who live and work in some of the most unique and challenging conditions for diamond production.”

-Sergey Ivanov CEO, ALROSA

This award will inspire other jewelers to [continue to] elevate their business practices to serve their clients and communities in an ethical and transparent manner”

- Michael Pollak CEO, Hyde Park Jewelers

Follow us to keep up with how #DiamondsDoGood @diamondsdogood

Diamonds Do Good Report Archive

View our previous Diamonds Do Good Reports

Issue No. 1
Winter 2012

Issue No. 6
Summer 2015

Issue No. 11
Winter 2019

Issue No. 2
Spring 2013

Issue No. 7
Fall 2015

Issue No. 12
Fall 2019

Issue No. 3
Summer 2013

Issue No. 8
Fall 2016

Issue No. 4
Summer 2014

Issue No. 9
Spring 2018

Issue No. 5
Fall 2014

Issue No. 10
Summer 2018