D.E.F. Announces ‘Ethical Affair’ with MJ Christensen Diamonds!

DEF is pleased to announce MJ Christensen Diamonds as the first participant in their new Ubuntu Retail Partnership Program. When a retailer carries DEF Empowerment Jewelry, DEF provides marketing support to help the retailer launch their own ‘Diamonds for Good’ campaign.

Building on the ‘diamonds for good’ message DEF introduced at JCK, MJ Christensen Diamonds has launched their fourth quarter campaign under the ‘ethical affair’ umbrella. “The Diamond Empowerment Fund’s mission to empower youth through education is a positive message that helps connect the diamond industry with customers. This is increasingly important as informed and inquisitive younger consumers want this assurance in the products they purchase, especially those which create memories to last a lifetime,” Nancy Orem Lyman, vice president and executive director of the Diamond Empowerment Fund. “MJ Christensen’s efforts to connect this message with the Las Vegas community will help empower more youth to become the next generation of leaders in Africa.”

MJ Christensen Diamonds will be carrying the iconic green bracelet, with each purchase helping to support education initiatives that develop and empower the next generation of African youth.  To find out how you can be involved in a similar program, contact us today!


MJ Christensen Diamonds was founded in 1939 on the principles of ethics, values, and ‘doing the right thing’. As Nevada’s largest diamond retailer, MJ offers the highest quality certified diamonds, engagements rings, and fine jewelry. To learn more about MJ Christensen Diamonds visit www.MJChristensen.com 

MJ Christensen Diamonds of Las Vegas spread the Diamonds for Good message with Fox5!!

Click through to view video!


In the segment Jennifer Miller, Marketing Director of MJ Christensen, encouraged consumers to ‘shop with a conscience’ and explained how diamonds can be used for sustainable economic development in diamond-producing countries. Miller also showcased items from DEF’s Empowerment Jewelry line including Royal Asscher’s ‘Stars of Africa‘ collection of rings, and the ‘Empowerment Green Malachite Bracelet‘.


(Las Vegas, NV) – MJ Christensen announced that on November 7th at the Boca Park Location and on November 8th at the Eastern Location from 6-8pm they will host the 3rd Annual Runway For Life event to benefit non-profit BeadforLife and newest partner Diamond Empowerment Fund. MJ will be showcasing a collection of rare and extraordinary Hearts on Fire diamonds, and one-of-a-kind handmade recycled paper jewelry pieces as well as a collection of DEF inspired empowerment jewelry including the green malachite bracelet and the stunning line of Stars of Africa rings with floating diamonds.

This open to the public African-themed celebration, emceed by the talented and beautiful Rachel Smith of FOX 5’s MORE Show will kick off with a live African drum performance by Community Productions, as well as noshes provided by Soirees Catering. Guests will sip Rock N Roll Wine, while shopping over 10,000 pieces of meticulously handcrafted recycled paper jewelry and shea butter body products from Uganda and D.E.F.’s empowerment line of jewelry benefitting student scholars in African diamond producing countries.

This is the must-attend event of the season, where guests have the opportunity to preview fall hair and makeup trends by SQUARE Salon, dance to a different beat, celebrate life’s many blessings, learn something new, help change lives, and indulge with sweet treats from CupKates – all in one night!

RSVP for either Event – contact: 702-732-0138 or email: Maria@mjcdiamonds.com
Media Questions – Carole McCabe-Joy 702-234-1501 carole9073@yahoo.com

Learn more at www.MJChristensen.com