Celebrity Jeweler Lorraine Schwartz Launches E-Commerce Platform to Support COVID-19 Relief Efforts

Originally posted: May 8, 2020 on People.com.

Lorraine Schwartz is known by her unique jewelry designs that celebrities like Kim Kardashian West, Blake Lively, and Beyoncé wear to A-list events.

In the past, her luxury jewelry collections have not been available to the general public, but in response to the COVID-19 pandemic, Schwartz made her famous pieces much more accessible to benefit three different charities helping fight the coronavirus.

On May 8th, Schwartz launched her online pop-up store which features her Signature Collections: Against Evil Eye, 2b Happy and Lucky Monkey.  Thirty percent of all sales from the collections will be donated to Direct Relief, Feeding America, and United Way Worldwide—charities chosen by Schwartz herself.

“We really wanted to find a way to do our part and help in any way that we can,” Schwartz said. 

Schwartz’s online store also features customizable “virtual cards” that can be sent to loved ones with 100% of proceeds going to the chosen charities.

When asked about opening her online pop-up store, Schwartz shared that her company, usually known for being bespoke and very personal, had been thinking about this for a while, and there was no better way to do it than by giving back to others during the unprecedented times.