E.R. Sawyer Jewelers: The New Start Up with a Century of Community Giving
E.R. Sawyer Jewelers’ owner Ame Van Dyke says her co-owner husband Doug likes to say, “We are a new start up… we’ve only been in the business for 140 years!” Through the years, the family’s dedication to giving back and making an impact on Sonoma County, California, has never wavered.
Their desire to give back is rooted in their company’s core values and traces down to their individual team members. While E.R. Sawyer Jewelers gives back as a business, their team members, who are more like family, give back collectively and individually however they can. As a team, they have knit hats for premature babies, helped the homeless in their community, attended nonprofit fundraising events, and worked at the local food bank. The local Humane Society uses their donation to raise funds for their no-kill shelter and 2 of the Van Dyke’s dogs have come from the shelter as has many of the E.R. Sawyer Jewelers team’s pets.
As the company has grown and expanded, E.R. Sawyer Jewelers uses most of their marketing budget to give back to local nonprofits and charities rather than for advertising on billboards, newspapers, or the radio.
Through the allotted budget, E.R. Sawyer Jewelers is able to donate jewelry for silent auctions to the Santa Rosa Sutter Shea House—a home that houses terminally ill children and their families near the local hospital in order to keep them comfortable while they are receiving treatment.
E.R. Sawyer Jewelers has also given annually to the YWCA, which helps women and children in their community. With each jewelry donation and fundraiser for the YWCA, E.R. Sawyer Jewelers gives around $20,000 each year.
Three years ago, E.R. Sawyer Jewelers opened their second location in St. Helena, California. The expansion has allowed the team to grow comfortably in another community while also expanding their reach for who they help.
Last year alone between their two stores, E.R. Sawyer Jewelers donated over $100,000 worth of jewelry to various nonprofits and charities which raised over $250,000 between their two communities.
As they build relationships with the wonderful customers in their area, different nonprofits and charities are brought to their attention. E.R. Sawyer Jewelers does whatever they can to help, whether it’s fiscally or through donating jewelry or gift cards for a silent auction.
E.R. Sawyer Jewelers’ dedication to do good in their communities has not only bonded their team together closer than ever, but also established them in their community as a familiar face to buy diamonds and fine jewelry.