Floyd and Green: How Establishing a Night of Giving Back Brings Their Community Together for Good
Since Floyd and Green opened their doors in 1992, they have been known as more than a jewelry store, but truly a neighbor and friend who can be trusted. Their dedication to their community of Aiken, South Carolina, has helped them establish relationships with community members, give back to those who give to them, and become “Aiken’s Crown Jeweler.”
Since the beginning, Steve Floyd and Tom Williams, co-owners of Floyd and Green, have been strong advocates that doing good is good business. As they became more established in their community, they discovered that the people who were supporting them needed support as well.
In response to this need, Floyd and Green created the “Night of Giving Back.” This event is held every year in November and is truly the best way to reach each and every charity and organization that is important to their customers.
At the Night of Giving Back, each person who shops at Floyd and Green elects a charity of their choice to receive 10% of their purchase total. The customer also receives 10% of their purchase back in the form of a gift card to be used at a later date.
This event allows for Floyd and Green to reach numerous nonprofits throughout South Carolina.
In 2019, the Night of Giving Back raised over $22,000 to over 20 local charities—ranging men’s and women’s shelters, veterans, animal shelters, and organizations that raise money for cancer treatments and dementia research.
A few months before their Night of Giving Back event, Floyd and Green reaches out to local nonprofits and charities to encourage them to spread the word about their event and encourage participation. Floyd and Green provides their own marketing team to create co-branded social media content and e-mails for any nonprofit that needs it.
The organizations that receive donations are invited to the store for a check presentation and to thank them for all that they do for the Aiken community.
“This means the world to us,” Beth Bryant-Barranco, the president of Brenda’s Angels and a recipient of a check from Floyd and Green’s Night of Giving Back, said. “Because it means our community knows about Brenda’s Angels and appreciates what we are trying to do, which is to educate people about and support people with pancreatic cancer.”