Boston, MA—Hearts On Fire proved their dedication to all women by partnering with Girls Inc. in 2018, a national organization dedicated to serving underprivileged girls in North America.
Hearts on Fire partnered with a team from Girls Inc. to conceptualize, design, and develop a new collection of jewelry. A portion of the proceeds will go back to Girls Inc. to continue its mission of building strong, smart, and bold girls through mentoring and research-based programming.
Girls from Girls Inc.’s in Lynn, Mass., worked together with Hearts On Fire to design the new capsule collection, collaborating every step of the way from initial concept to generating computer animated design models of the designs, 3D printing the molds, and creating the finished jewelry. Additionally, the girls were exposed to marketing and sales techniques that will help sell the collection this spring.
“At the first session, we did different activities to make sure they felt comfortable with us,” says Trisha Spillane, senior director of public relations and marketing for Chow Tai Fook North America. “They literally drew circles and pulled imagery out of magazines and created their own mood boards. It was so cool.
The collection was unveiled on International Women’s Day, March 8, 2019.
“Like every real diamond, every young woman has an inner beauty, sparkle, and energy that is both unmistakable and impossible to imitate. Girls Inc. nurtures this inner light, allowing it to take form and truly shine to its greatest potential,” said Stephanie Evans Greene, vice president of marketing for Hearts On Fire. “We’re thrilled to continue our work with Girls Inc. in this latest initiative and we’re looking forward to showing off the girls’ hard work with this collection.”
One of the girls from Girls Inc., Emely Gomez, had a mood board that was bursting with bright hues and color. Hearts on Fire, a company that usually only uses diamonds, incorporated rubies into their Girls Inc. Lorelei collection—a true representation of how deeply involved in the process the young designers were.
“Not only did red represent the Girls Inc. color, but it made me feel heard when my idea was able to be implemented in the design,” says Gomez. “It was a new experience for me. It definitely opened my mind to new things and exposed me to different careers while I was doing it.”
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